Creativity Has Its Drama: Just Ask Amazon

Everyone in my house talked over the Super Bowl ads this year — which made it quite difficult to choose my favorite. (Did you notice there wasn’t a single ad from an American automaker?). I always hold out hope there will be a quirky workplace focused ad. This year, Amazon delivered with this gem, about the unavoidable perils that come along with creativity.

Named “Not Everything Makes the Cut”, it hilariously depicts a few would-be epic Alexa fails. As always, my hat is off to the failures that bring us to the ideas that soar!

If you have any interest you can see my list of “5 of the Funniest Workplace Commercials of All Time” here.


Dr. Marla Gottschalk is an Industrial/Organizational Psychologist, where she currently serves as an Organizational Development Advisor at Gapingvoid. She is a charter member of the LinkedIn Influencer Program and her thoughts on work life have appeared in various outlets including Talent Zoo, Forbes, US News & World Report, Quartz and The World Economic Forum.

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